‘Hup Holland Hup!’ Heineken launches World Cup cans in Holland – BeverageDaily.com
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'Hup Holland Hup!' Heineken launches World Cup cans in Holland
BeverageDaily.com Perhaps the cans pay homage to the 1950s soccer song 'Hup Holland Hup' (Go Holland Go) written by Jan de Cler. In other Heineken news – more significant this, but less fun – the brewer will roll out its new Star can (see right) to 170 countries … |